How to Write The Perfect Social Media Post In Just 3 Simple Steps

This formula will help you focus on quickly compiling and editing your blog posts.

You can use it in Facebook, LinkedIn, Instagram, where ever you post online.

It works for emails.

It’s awesome for sales copy.

Want to know what it is?

Awesome…let’s go then!

Every post you write is an opportunity to ‘sell’ something.

It could be a product or a service, but just as importantly it could be selling you, your brand, your uniqueness.

Now we all love 3 letters or words, 3 letter acronyms are so handy to live your life by, annoying but memorable.

OMG, LOL, BFF you get the idea.

So I’ve come up with a TLA (3 letter acronym) for this formula too.

TIP

Easy right?

TIP!

So what’s that all about?

T = Theme

I = Information

P = Personality

You’ve heard of the ‘Know, Like and Trust’ factor, that’s how you secure sales. People buy from those they know like and of course trust.

Curious? How to implement this simple formula?

Here’s my TIP!

This formula helps you establish that KLT (see what I did there!)

T = Theme

Your business / brand will have a theme, or if you’re an entrepreneur, possible numerous themes.

Don’t just think work here, you’re building the ‘know’ factor so it can be something personal, but not too personal!

To give you the idea, my themes are:

– Writing, so add in books, words, literature etc.

– Travel, so much scope here

– Coaching, self development, pivots, social media, business planning and much more

– Over 50, fighting stereotypes, influencer, role model, rebel

On a personal note I feel strongly about plastic pollution, saving the oceans and other causes.

So, you get the idea. What are your themes?

Don’t go too wide, hone it down to 6 or fewer.

I = Information

What value are you bringing? Most people, whether you like to think it or not, want something from you.

Why are they coming to your site, your posts, your feed? It’s because they want something.

It could be business tips, healthy living advice, to buy something they need or want, or just to have a laugh and to de-stress.

Think about what you can give them.

What is your expertise?

How can you help?

Make a note of what you want to give to people who follow or like you. Think future clients and customers. Don’t give them a freebie recipe if you’re wanting to find clients for your accountancy business.

Again, streamline this to 6 or fewer core ways you can help your audience.

P = Personality

This is the ‘know and like’ factor. It’s all about YOU!

What is your USP (another one I know, unique selling point)?

Why are you different, what sort of person are you?

What do people like about you? Your generosity, knowledge and expertise, optimism, style?

Authenticity is key.

Guess what, you need to write down 6 personality traits that you can bring to your work.

TIP

Theme

Information

Personality

Got it?

Now, every post you write should include one of the elements on each of your lists.

Still unsure how it works, well how about these examples?

T – Cooking

I – Calorie counting

P – Zany sense of humour

= Post a recipe, with full calorie count, with quirky images and a story about how you dropped the first one before you took a picture! Even show the damaged one.

Or maybe,

T = Real Estate

I = New legislation

P = To the point style

= Post a clear, factual, informative post, maybe with branded giveaway infographic and tick box cheat sheet to aid compliance

See, it works, whatever business you’re in.

Now go start brain storming your TIP elements and let me know how you get on!

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Christie Adams

Books and Midlife Adventures